In collaboration with the creative agency The Apes, we contributed to the development of the visual and verbal brand narrative for Nekajui, a Ritz-Carlton Reserve. This project required a delicate balance between sophistication and storytelling to reflect the resort’s exclusive nature and deep connection to its natural surroundings in Costa Rica. Our scope included translating the brand’s essence into refined collateral designs such as shopping bags, custom notepads, flyers, and amenity and personal host cards. Each piece was carefully crafted to maintain a consistent voice and visual elegance aligned with the Ritz-Carlton Reserve experience.